APOGEE 2k8

The Department of Sponsorship at BITS-Pilani is leaving no stone unturned to ensure that APOGEE 2k8 doesn’t fade into oblivion for a very long time. The techfest is poised to break all previous records in terms of the amount of sponsorship received. The budget allocation is about eighteen lakhs which includes more than ten lakhs of sponsorship money. The corresponding figure for last year, about seven lakhs, turns pale in comparison to the amount this year. The phenomenal rise was the result of the untiring efforts put in by the entire department. The publicity brochure that came out this year not just marketed events but also laid special emphasis on the design and project competitions and the categorization of projects. The quantum leap in the amount of sponsorship will translate into even more attractive prize money for the various events.

APOGEE 2k8 also marks the entrance of hordes of new sponsors besides the regular ones. For the first time we will be having an official travel partner, merchandise partner as well as a fashion partner. A substantial amount of money is being pumped in by Gold and Silver sponsors such as SAIL, Netapp, Infosys, Google and Wipro. Texas Instruments is chipping in by donating kits for Digital Signal Processing. The media coverage that APOGEE is and will be getting is also unprecedented. Chip Magazine and PC Quest, the print media partners are coming out with a full page advertisement on APOGEE in their respective magazines. Leading dailies such as Hindustan Times and The Times of India and media channels such as India TV and ETV have agreed to give extensive coverage to the techfest. Online forum Pagalguy.com is helping by putting up an APOGEE advertisement banner on its website. Though we still have a long way to go in attracting more participants, the results this year are quite encouraging. If we continue to put in such efforts, the day is not far when APOGEE will truly become a quality pan-India technical festival.